Elizabeth Machin PR Blog

Tartan Trend

13/8/2014

 
‘Tartan sets the tone of the catwalks each autumn season. It’s like a leaf waiting to turn into a blaze of colour. ‘ Well, following on from paisley, I have penned a feature in Selvedge (September) all about its Scottish pal – tartan.

Vivienne Westwood, the original alchemist turned prim to punk and imbued this cloth with a sense of rebellion. But our infatuation is recurrent rather than revolutionary and this enduring textile enjoys regular revivals.

Wendy Dagworthy, the high priestess of British fashion and esteemed former professor at the Royal College of Art advises tartan to be worn in a modern way and she says  ‘if mixed with other things like a flower or stripe, tartan works.’ Alternative Flooring follows her edict and mixes its wool tartan Fling and Dotty runners.  
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Read all about how tartan is back in Selvedge, a beautiful publication devoted to ‘the fabric in your life.’ The feature can also be viewed on my website in the writing section.

www.selvedge.org

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