FRONT is the first and only rug showroom in the UK to exclusively present the world’s most awarded designers, Jan Kath, Michaela Schleypen and Zoë Luyendijk. All challenge convention, developing new techniques and seeking the best creative solution to realize their design concepts and translate these into original floor art.
In the ERASED HERITAGE, traditional Oriental rug designs and Italian patterns have the “distressed” patina of age woven within them – a technique developed by Kath and one, which has become a signature for his collections.
Michaela Schleypen is an innovator and first to start modern rug sculpting and Zoë Luyendijk is the master of layering. All revolutionise rugs.
The collection is housed in two London showrooms. A flagship 200 square metre space in the heart of Mayfair and a 74 square metre showroom at the Design Centre, Chelsea Harbour. Both are destinations for the design cognoscenti; discerning customers, interior designers and architects.