Elizabeth Machin PR Blog

A beautifully silly season 

29/7/2014

 
Well, they do say August is the silly season…

It is nearly the month when newspapers have traditionally concentrated on stories about surfing squirrels. When even the BBC’s Today programme can run segments on whether flip-flops are superior to loafers. Well, at least I know where I stand on that one. Think Grace Kelly in ‘Rear Window.’  The loafers are great.

But back to the silly season and I just love Jamb’s owners for their historical correctness and witticisms. The name of one of their new handsome pieces of furniture is of-course accurate but has a interesting twist - the ebonized three-tier ‘Bobbin Whatnot.’ 
Picture
Yes I know it has an historic definition  - ‘a piece of furniture derived from the French étagère, which was exceedingly popular in England in the first three-quarters of the 19th century. It usually consists of slender uprights or pillars, supporting a series of shelves for holding ornaments or what not, hence the allusive name.’

But the name still makes me smile, a piece of furniture for trifles or what not. That reminds me I must ask Max Rollitt about the naming of his beautiful primrose-yellow Katzsic sofa and we all should take a leaf out of Simon March’s ‘Colour Makes People Happy’ paint books. Now he is one to resist any dictatorial force.

Here’s a name for the silly season and this is the most summery shade in his palette.  

‘I will not dignify that with an answer’

Answers on a postcard

Jamb.co.uk

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