BIID IN FRONT
I remember a heated debate about the role of the interior designer hosted by Sue Crewe at Decorex last year. Yes, interior designers were on the panel but held contrasting and candid views on this topic. Facing us was the doyenne of interior design Nina Campbell, the new eco warrior Victoria Meale and the leading light of the interior world Ben Pentreath. It was a packed house and then silence fell. A member of the audience dared to ask about how interior designers charge. Needless to say Ben was brilliant and opened-up this sometimes closed-world.
This week sees the annual British Institute of Interior Designers (BIID) conference asking “Who Do We Think We Are?” exploring the forces that are changing the interior design profession. Architectural historian, writer and broadcaster Tom Dyckhoff, Editor-in-Chief of Elle Decoration Michelle Ogundehin, leading design history expert Professor Anne Massey will be amongst those taking part.
FRONT London is a headline sponsor of BIID’s landmark 50th Anniversary Conference taking place at the Royal Institute of British Architects (RIBA), Portland Place, London, on Thursday 18th June 2015. It is also hosting the BIID summer drinks party at its showroom in the heart of Mayfair.
Commenting on the sponsorship announcement Aigars Zelmenis, the managing director of FRONT London says:
‘At FRONT London our award winning designers celebrate craftsmanship and continue to set new industry standards for handmade rug designs. We also share the same values of creativity, innovation and integrity of BIID. Our driving force is the work of interior designers and they make us excel at what we do. Now it is time to celebrate all our great achievements together and this special party with a sixties vibe in our visionary space’
I hope the questions at BIID are as spirited at those at Decorex and the party at FRONT London will be a lively as the debate. Enjoy!
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