Before I go on to explain the merit of the new buzzword Florimetric, a word about Suprematism. I went to see the Malevich exhibition at Tate Modern last Sunday and wondered how I would react to the reduction of painting to pure shape and colour. Malevich’s Black Square has no references to representation and is about the supremacy of sensation. I don’t think there is a right or wrong way to look at this painting, but it does what Malevich wanted – to make us think.
The Black Square takes us away from the comforting world of appearances. It would be facile to talk about Suprematism in the world of interiors, but taking geometric shapes and a limited palette of colours makes for a minimalistic modern combination. To soften this pure look there is now a new hybrid named Florimetric, where flowers are given structure and symmetry. Think original Welsh blankets or the new Daisy by Ashley Hicks for Alternative Flooring.
Daisy is inspired by wall-decoration in an old temple in Sri Lanka. A new floral design but with the classical formal quality of ancient flower motifs. It is a floral for those who aren’t natural floral lovers, and has the geometry of a tile design with repeated rows of different varieties of Daisies.
Artists and designers alike explore geometric vocabulary, and this simple and powerful pictorial language is one that has endured throughout history and continues to evolve to this day – imbedded in art, advertising, design and in our everyday aesthetic.