100% Wool is a film about our nation’s favourite fibre. I am not a knit one purl one person, but this Japanese film follows two sisters and the disruptive arrival of a young girl who knits and knits and knits. The evocative red yarn winds its way through this magical tale and in the director’s hands touches the lives of all the characters.
Wool has many magical properties. In the middle ages, England produced some of the softest wool in the world that could be spun as fine as a spider’s web. Today the British Wool Marketing Board recognises 60 breeds and the Campaign for Wool who are behind Wool Week, are raising awareness about the unique, natural and sustainable benefits offered by wool.
‘Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine merino knitwear to fire-retardant insulation for the home.’
The launch of the Wool Collection Interiors sees a curated edit of over fifty wool interior pieces, exhibition at Southwark Cathedral. The Wool Collection showcases innovative designs highlighting the natural beauty and practical functionality of real wool.
Margo Selby is a woven textile designer who has collaborated with Alternative Flooring to create a beautiful wool runner called Fair Isle, which is on show along side woolly works, by Jonathan Adler, Christopher Farr, Pentreath and Hall with Fine Cell Work.
The Collection and Exhibition is the work of Bridgette Kelly, interiors director of The Campaign for Wool and Arabella McNie, Curator and Stylist. ‘The Campaign for Wool’s ambition is to bring together a tribute to the wool industry with its abundance of design talent and amazing production skills. Arabella McNie’s eye for detail and design adds much to the Collection and will offer a feast for the textile lover.
HRH The Prince of Wales is the patron of the Campaign for Wool. His environmentalist beliefs in the natural, sustainable and biodegradable properties of wool have stimulated the whole wool industry. Whilst his primary aim was to improve the position for the sheep farmer by increasing wool returns for raw wool; the result is a powerful global campaign that unites the whole industry from the sheep farmer through spinner, manufacturer to the retailer.