Elizabeth Machin PR Blog

Time will tell

7/4/2020

 
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"Cinema Closed Until Real Life Doesn't Feel Like A Movie" Sun-Ray Cinema, Jacksonville, Florida, USA. Photo by © Seth Langer  
​(Image seen on Instagram @let.the.eat.likes)
My youngest is solaced that a summer of GCSEs is no more. The eldest studying for his finals was faced with a term that saw strikes and then full university closure. The class of 2020 will go down in history. This vile virus has stolen the young, stranded the old made and left the rest of us in limbo.
 
Cities in particular are made of people, full of bustle and this lockdown is hard to bear. It takes a while for us to adjust to this new world order but adjust we must as we all have to listen to health experts and unless a key worker or can safely work, stay home. I am fortunate to be working from a recently finished garden office, my close-knit team has always been set up to WFH and our lovely clients remain loyal.
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Be cosy at home with de Le Cuona's beautiful new accessories
This lockdown world will have an impact on how we work for sure. But at the moment we as a PR consultancy are feeding media with inspiring images, readymade features and positive news stories across the print, digital and social media landscape. We will keep in touch via our website, online gallery, newsletters and social channels. Yes, we are all Zooming and exploring innovative formats tailored for the digital sphere but I hope we are doing this in a respectful and helpful manner. It is nice to see that Conde Nast have unlocked their May issues with free digital access so design lovers and home birds can be entertained during the weeks ahead. 

However, other media platforms have gone into autopilot blitzing us with daily coronavirus architecture and design briefings and now Virtual Design Festivals, with a rolling programme of online talks, lectures, launches and more. It seems, if there a buck to be made and a gap to be filled someone will more than fill it. I say leave some time and space to sow the seeds of fresh ideas and let sees what grows.

On Radio 4's Today programme, some of BBC News' best-known voices are offering their favourite poems of #comfortandhope, and talking about the importance of the words in their lives. Fergal Keane recites the verse that helped sustain him as he experienced PTSD.

He selected this from the Benedictus: Book of Blessings by John O'Donohue
"This is the time to be slow,
Lie low to the wall
Until the bitter weather passes.

Try, as best you can, not to let
The wire brush of doubt
Scrape from your heart
All sense of yourself
And your hesitant light.
​
If you remain generous,
Time will come good;
And you will find your feet
Again on fresh pastures of promise,
Where the air will be kind
And blushed with beginning.’
Tap yourself on the shoulder to remind yourself of the simple things we can all enjoy together.
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Handmade dinnerware by Canvas Home
​Make your homes as welcoming as you can and be kind to your family, friends and colleagues.
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Country kitchen, Max Rollit
No matter if you are working, WFH, schooling, furloughed or day dreaming about how to breathe life into your interior as yes, homes are important in times of crisis, we are all also facing a colonnade of emails and voices instructing us how to self-improve with new timetables. I loved the Tweet from House & Garden and the online story by Rumer Neill: In defence of not self-improving during isolation
 
"To cope in these tricky times, it seems that the entire population has embarked on one mammoth, nationwide quest for self-improvement. And I, for one, am finding myself increasingly tired of it all."

Before this illness struck we worked all hours of the day and night. Now we are made to feel anxious for not filling our days, nights and weekend with a new time table of activity.  

However you are charting your days, pause to watch the blossoming of spring in your garden, balcony or on your one a day walk.  Make time to clear your head, reflect on life and work.  Someone who has done this better than most I know is Ben Pentreath, who writes a beautiful authentic blog each week. Read his latest Inspiration here
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Ben Pentreath Inspiration Blog, Image © Ben Pentreath
“But the question for us to think about so very carefully now - to use this time - an unbelievably challenging time for so many (including me, I will add), but also precious time - to use this time to think carefully and profoundly and with love and humour about the world we'd like to see together on the other side. And I think it's going to be okay.” Ben Pentreath
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