Tis Christmas in July16/7/2014 The trouble with this PR business is that you are always working months ahead. This bonkers time scale is further hindered by the onset of the summer holidays, which means magazines try and get a few issues under their belts before the seasonal exodus. This planning ahead also gives rise to the phenomenon of what we media folk call ‘ Christmas in July.’ Summer is when the shops preview their festive designs, when sandal-footed editors do their Christmas shopping for stories. Where better to start then Pentreath & Hall and their fellow Bloomsbury shopkeepers – Darkroom, Persephone Books, Susannah Hunter, The French House, Maggie Owen and Thornback & Peel. 
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